Sony vs Apple

In an age of consumption tech companies are almost religion or sports for some people. And of course we all have our favorites and we don’t like it when other people talk bad about the products from company we use. Today we’re looking at two big forces in the tech world. Sony vs Apple.

Sony vs Apple, two tech logos placed beside each other

Sony

Sony is a Japanese company which was founded back in the 50s. Its estimated worth is around 50 billion and they manufacture products for almost all consumer electronics markets. Most famous are their Bravia TVs, Playstation devices, Cybershot cameras and VAIO computers. On top of that Sony has a lot of artists and movies signed under their name. Artists include current sensation Taylor Swift and legend Michael Jackson.

Apple

Apple is an American company which was founded back in the 70s. Its estimated worth is about equal to that of Sonys but they are active on less markets. Most famous products they make are iPods, iPhones, MacBooks and the iMac. What makes this company different is their eye for design and details. Everything they make seems to be successful (except for apple tv) and as a result their annual profits are getting higher and higher.

Markets

Sony and Apple clash on a few markets. Most notable of course being the computer market. The MacBook and the VAIOs actually have a lot of similarities. Both are highly priced and are designed with great care. In general though Apple does things a little better.

Their design just seems a little more though of and the materials they use are a little more premium. The problem with Sony is that they don’t make the software, they’re stuck with Windows. Apple is in the fortunate position that they have maximum control over both the software (OS X) and the hardware. Still it’s an easy decision which laptop you should buy. Want Windows only? Get a Sony VAIO. Prefer Mac OS X? Get an Apple MacBook.

Now lets talk about the mp3 market. Sony has a good chunk of market share with their Walkman Series but there’s no denying that Apple dominates this market with the iPod. It’s hard to see this change in the near future. But as the market is now Sony is the only brand that can challenge Apple’s iPod. Because they have the expertise, the name and the artists to make a very good and competitive product.

Last clashing market is the phone market. Sony is active in a joint venture with Ericsson, and have an established name in the phone business. It’s likely that they can maintain their position, as the Xperia lineup will soon use the android software. But Apple has the iPhone, and it’s a popular device. It could very well be that Apple overtakes Sony if they don’t act fast.

Conclusion

Both Apple and Sony are huge. Both are mostly active in different markets. Apple has the edge in mp3 players/laptops and can very well overtake Sony when it comes to mobile phones. However Sony has a considerable share in a lot of consumer electronics and has a separate music and movie business. In the end both are worth about the same and there isn’t a real winner here. Both do an amazing job delivering great premium consumer electronics and in the end that’s most important.

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